About Us - Tomasini Francia

Elegance, expertise, selection:
Our vision of luxury

Tomasini Francia is a place where excellence comes naturally. For generations, we have been helping those who seek a watch or a piece of jewellery not merely to own it, but to experience it, to feel it as their own, and to make it a daily talisman.
Our philosophy is based on three clear pillars: uncompromising quality, technical expertise and customer care.

Entering a Tomasini Francia boutique means finding yourself in an environment where every detail is carefully chosen: materials, lines, lighting, words.
It's a small celebration of beauty.

Our philosophy
Swiss precision, Italian flair.

Our selection of brands reflects our identity: names that represent the very pinnacle of contemporary watchmaking and jewellery.
Rolex, Tudor, Breguet, Omega, Blancpain, Chopard, Damiani and other names synonymous with reliability, style and tradition.
Every piece we offer embodies a balance between technique and poetry.
And it is this union that guides our work: the mechanics that enchant, the beauty that endures.

Our history

Deep roots, an identity that renews itself

Tomasini Francia was born from a tradition that has spanned eras and changes, keeping one calling intact:
to create objects designed to last.

Our roots go deep into an artisanal knowledge that has learned to engage with the present without losing its character.
The spirit that guides us has remained the same:
to offer authentic beauty with rigor, culture, and dedication, between a past that inspires and a future that calls.

1815

An age-old tradition

The history of Tomasini Francia begins with the meeting of two families, the Francia and the Tomasini, custodians of a knowledge that spans the centuries.

Its roots go back to a goldsmithing tradition already documented in the eighteenth century, brought to life by figures such as Ignazio Francia, a master craftsman able to turn the workshop into a living laboratory, home to artisans, engravers, and silversmiths. From that legacy of skilled hands, passion, and technique, the identity that still guides the company today took shape.

1923

The Tomasini-Francia shop

After him, it was Luigi Francia who took over the management of the shop, which would later be inherited by his son Galileo.
Thanks to the marriage between his daughter, Annunziata Francia, and Icaro Tomasini, a skilled goldsmith originally from Jesi, the "Tomasini-Francia" partnership was established in 1923.

50s

Continuous growth

Carrying on the family business after Annunziata and Icaro were their eldest son, Galileo, and his wife Luisa Maria, who, thanks to their total dedication and careful management, have guided the company toward growing development since the 1950s, making it a leading showcase for central Italy, capable of hosting the finest names in watchmaking and fine jewelry.

1990s

New stores

The company's history continues and is enriched with new figures: Icaro and Giuliana Tomasini are the heirs who have been able to treasure the commercial tradition handed down by their founding ancestors, further enhancing it by focusing increasingly on brand quality and customer care.

Thus, in '93 and '02 respectively, the new stores in Foligno and Terni were opened, the activity of the goldsmith's workshop was expanded with the creation of high-quality, finely crafted jewelry pieces, and after-sales service in the field of watchmaking was further strengthened, through dedicated desks in every store and a highly specialized workshop, qualified to service the finest Swiss watchmaking brands.

2000s

Over the years, the bond between Tomasini Francia and its hometown has grown ever stronger, thanks to the partnership that, since 2011, has linked the company to the event that has made the city of Spoleto unique: the Festival dei Due Mondi (Festival of Two Worlds).
Since 1958, this event has been able to showcase the noblest artistic expressions, framing them within a series of events of great cultural significance and absolute artistic excellence.
Within this context, Tomasini Francia plays its part in upholding the prestige of the Festival, in partnership with one of its most authoritative brands, Rolex.
Tomasini Francia is now approaching its second century of activity, celebrated with an architectural renovation project that has involved all of its stores, a highly qualified team of staff, as well as the new generation of the Tomasini family, who are preparing to take part in the company's management, thus entering the long-standing tradition of Tomasini Francia.

2010s

It is within this context that the new generation of the Tomasini family has stepped forward, now committed to safeguarding and developing a legacy of expertise, relationships and values built up over more than two centuries of activity. This continuity does not merely mean preserving a history, but interpreting it with a contemporary sensibility, opening it up to new perspectives.
It is within this vision of evolution that, since 2011, Tomasini Francia has begun to invest decisively in its digital presence, developing the website www.tomasinifrancia.it/en. Over the years, the platform has evolved into one of Italy's leading e-commerce sites specialising in the sale of fine timepieces, jewellery and precious items, bringing online the same care in selection, advice and service that has always distinguished the boutiques.
The integration of physical and digital experiences has given rise to an increasingly seamless, omnichannel model, designed to accompany the customer through every stage of their relationship with the brand. The opportunity to discover and shop online is thus combined with personalised advice in-store, with qualified professionals available both in-store and via digital channels.

2020s

Florence and Venice, an International Vision

In 2019, Tomasini Francia began expanding beyond regional borders with its first boutique in Florence, followed by a second location on Ponte Vecchio alongside the Global Blue showroom in Piazza della Repubblica.
In 2026, this journey continues in Venice with a new boutique on the Rialto Bridge: a strategic presence in the iconic symbols of Italian excellence to welcome an increasingly international clientele. From Spoleto to Venice, through boutique restylings and digital innovation, the company continues its centuries-old story, combining tradition with fine watchmaking and jewelry.

More than a purchase: an encounter with what remains.

In the boutique, time slows down: you observe, you try on, you compare.
The light falls on the details and makes them speak. It's a place where precious materials and personal stories meet in a natural atmosphere: a competent voice, a consultation that puts the person at the center.